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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Chapter 23 Forum

Chapter 23 Forum

Q Did anything surprise you about this chapter? Having read it will your behavior as a consumer change in any way?

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Consumer behavior actually studies about how an individual customer, or may be groups or organizations do select, buy or make use of, or may dispose excellent ideas, goods as well as services that is necessary to satisfy their necessities and their desires. Thus, consumer behavior can be defined as some particular set of actions performed by the consumer in a marketplace while the underlying motives for those set of actions have been developed.